Summer 2009

Win ... With A White Paper?

The White Paper is misunderstood and maligned yet remains a masterfully effective document for sharing information and perspectives that really matter.

We decided to make April the official "Celebrate Write A White Paper Month."

Join the celebration and consider using a White Paper to inform, educate and prove the value of your company, products and services.

What is a White Paper?
  • A document that informs and educates readers, usually about a topic, trend or forecast that is relevant to the company producing the white paper.
  • A document that uses data for its claims, findings and forecasts. Hyperbole, exaggeration and non-validated claims are not allowed.
  • A document with breadth and depth, meaning:
    • usually at least four pages in length
    • professionally written, professionally designed but not over-designed
    • uses multiple sources such as independent analysts, researchers, corporate executives, customers, strategic partners, suppliers, news organizations and more
    • includes supporting graphics, such as charts and graphs, and photographs
    • Allows a "call to action" section or page at the very end, which lists key contacts and related information.
What is NOT a White Paper?
  • It is not a company brochure
  • It is not a product data sheet revised to NOT look like a product data sheet
  • It is to a blatant commercial filled with marketing hyperbole and baseless claims
  • It is not a comprehensive narrative that focuses on paper "tonnage" and lots words and pictures put together to resemble a fact-filled white paper
  • It is not over-designed, meaning that it's too full of photographs, illustrations and graphics that make it look like a marketing brochure.
Receive the complete 6-page Special Report, click here.

It includes:

  • When To Consider Writing A White Paper
  • What To Include In A White Paper
  • What Not To Include In A White Paper
  • Examples and Resources, The White Paper
    ...and more!


Around The Corner is a Crisis. Are You Ready?

Getting the Whole Story: Whole Foods, Deadly Spiders & One Heck of a Side Effect

As of noon Saturday, March 21, Google reports 263 news articles about Whole Foods and the Oklahoma Store Spider Scene. It's already a national story.

Read the Associated Press story here.

spiderSo, for the organizations involved, they're prepped and ready to handle the deluge of press, yes? Not so much. Take a peek at the problem, and what PR planning can do.

This is a story about being prepared for a crisis and managing your reputation.

Are you ready? 



Practical Stuff
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Optimism makes headlines, so does RGM

AllBusiness



Read this

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What Customers Are Saying

"Thank you so much for "editing and writing these. We couldn't have done this without you!"

"Great job on the creative news angle and discovering the bigger story. I think the reporter will go for it!"

"I like where we're headed--our company message, differentiators--and how we can portray that online. Let's do it."

"Fantastic Roy! Glad to hear the reporter's confirmed the story."

Roy G. Miller
rmiller@rgmcomms.com
(903) 422-5117
http://www.rgmcomms.com