Public Relations

Public relations (PR ) is easy to explain. It is all about "relating to your publics," who include:

Employees need information. They need to be heard.

Customers require a response--fast. Respond with care.

Board members are gathering. They either support you or don't. Have you consistently reached out to the board and honestly shared the ups and downs, your vision and leadership?

Reporters from the newspaper or TV station want answers. Sometimes, the subject is sticky and uncomfortable. Sometimes, they just want to hear good stories and ideas. In every case, knowing "news" and maintaining relationships with reporters work in the favor of every executive and company.

7 Elements of a Successful PR Program:
  1. Know your publics. And engage them.

  2. Avoid "talking at" your publics. Communicate with them.

  3. Strategically plan your PR program. Create a written plan.

  4. Know what equals "success" with your PR program. What are the expectations, and what are the measurable outcomes?

  5. Execute the plan and program. Be tactically consistent and persistent.

  6. Don't be afraid to revise the plan, nor to "stay the course"

  7. Embrace and enjoy creativity with your PR program




                       
   Increase
   corporate
   and product
   awareness

   Build
   corporate
   reputation

   Position
   yourself as
   a subject-
   matter expert

   Be prepared
   in times of
   crisis

   Build loyalty
   and likability
   with key
   publics

   Demonstrate
   corporate
   responsibility

   Exemplify
   transparency,
   integrity and
   honesty